How many of us have enthusiastically signed up to a social networking site only to abandon it a few weeks later because it’s just not worth the angst. Yet social networking must be the most exciting shift in human communication in 100 years, and organisations working in social care and the community need to be tapping into its huge potential. The key to success lies, as in all things, in having a plan.
You really don’t have to know everything at once, take it step by step. As an organisation, think about the three stages of social networking – helping people first to get to know you, second to understand your expertise, and third to support you.
Ask yourself these questions:
- What do you want to achieve with social networking?
- Who do you want to connect with?
- Where will you find them?
- What do you want them to know?
- What do you want them to do?
- How much time can you dedicate?
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